How Generation X and Millennials Perceive Influencers’ Recommendations: Perceived Trustworthiness, Product Involvement, and Perceived Risk

MIGUEL GONZALEZ-MOHINOLUIS JAVIER CABEZA RAMÍREZFERNANDO JOSE FUENTES GARCIA2026-01-292026-01-29202210.3390/jtaer170400722-s2.0-85143847733https://www.scopus.com/inward/record.uri?eid=2-s2.https://ucocris.uco.es/handle/123456789/35772Business, Management and Accounting (all)Computer Science ApplicationsHow Generation X and Millennials Perceive Influencers’ Recommendations: Perceived Trustworthiness, Product Involvement, and Perceived Riskresearch article