Exploring the three-dimensional effect of corporate social responsibility on brand equity, corporate reputation, and willingness to pay. A study of the fashion industry

SALVADOR MORAL CUADRA2026-01-292026-01-29202410.1016/j.jretconser.2024.1038362-s2.0-85189514736https://www.scopus.com/inward/record.uri?eid=2-s2.https://ucocris.uco.es/handle/123456789/37650MarketingExploring the three-dimensional effect of corporate social responsibility on brand equity, corporate reputation, and willingness to pay. A study of the fashion industryresearch article