Visual semiotics as a neuromarketing strategy in digital texts for tourism promotion, and its importance for translation activity; [La semiótica visual como estrategia de neuromarketing en textos digitales de promoción turística y su importancia para la t

GISELLA POLICASTRO PONCE2026-01-292026-01-29202010.7764/onomazein.ne7.052-s2.0-85161262663https://www.scopus.com/inward/record.uri?eid=2-s2.https://ucocris.uco.es/handle/123456789/35562Language and LinguisticsLinguistics and LanguageVisual semiotics as a neuromarketing strategy in digital texts for tourism promotion, and its importance for translation activity; [La semiótica visual como estrategia de neuromarketing en textos digitales de promoción turística y su importancia para la tresearch article