Understanding product differentiation failures: The role of product knowledge and brand credence in olive oil markets

MELANIA SALAZAR ORDÓÑEZMACARIO RODRIGUEZ ENTRENA2026-01-292026-01-29201810.1016/j.foodqual.2018.02.0102-s2.0-85042936292https://www.scopus.com/inward/record.uri?eid=2-s2.https://ucocris.uco.es/handle/123456789/28952Food ScienceNutrition and DieteticsUnderstanding product differentiation failures: The role of product knowledge and brand credence in olive oil marketsresearch article