The explanatory conditions of customer loyalty in B2B business relationships; [Las condiciones explicativas de la lealtad del cliente en las relaciones comerciales B2B]

JOSE ANTONIO PEDRAZA RODRIGUEZ2026-01-292026-01-29202210.15446/innovar.v32n85.1011262-s2.0-85135557971https://www.scopus.com/inward/record.uri?eid=2-s2.https://ucocris.uco.es/handle/123456789/35272AccountingMarketingPublic AdministrationSociology and Political ScienceStrategy and ManagementThe explanatory conditions of customer loyalty in B2B business relationships; [Las condiciones explicativas de la lealtad del cliente en las relaciones comerciales B2B]research article