Willingness to Pay by Tourist Companies for Improving Sustainability and Competitiveness in a Mature Destination

JULIA MARGARITA NÚÑEZ TABALESFRANCISCO JOSÉ REY CARMONA2026-01-292026-01-29202210.1080/01490400.2022.21230722-s2.0-85138430825https://www.scopus.com/inward/record.uri?eid=2-s2.https://ucocris.uco.es/handle/123456789/35404Environmental Science (miscellaneous)Sociology and Political ScienceTourism, Leisure and Hospitality ManagementWillingness to Pay by Tourist Companies for Improving Sustainability and Competitiveness in a Mature Destinationresearch article