LEONOR MARÍA PÉREZ NARANJO2026-01-292026-01-29201710.1007/s11628-016-0319-02-s2.0-84979619798https://www.scopus.com/inward/record.uri?eid=2-s2.https://ucocris.uco.es/handle/123456789/27260Business and International ManagementStrategy and ManagementAggregate consumer ratings and booking intention: the role of brand imageresearch article