Sociodemographic analysis of the profile and the motivations of tourists visiting quito, Ecuador; [Une analyse du profil sociodémographique et des motivations du touriste qui visite Quito, Equateur]; [Análise do perfil sociodemográfico e das motivações do

TOMAS JESUS LOPEZ-GUZMAN GUZMANGUZMÁN ANTONIO MUÑOZ FERNÁNDEZ2026-01-292026-01-29201810.15446/innovar.v28n68.704732-s2.0-85044840455https://www.scopus.com/inward/record.uri?eid=2-s2.https://ucocris.uco.es/handle/123456789/29051AccountingMarketingPublic AdministrationSociology and Political ScienceStrategy and ManagementSociodemographic analysis of the profile and the motivations of tourists visiting quito, Ecuador; [Une analyse du profil sociodémographique et des motivations du touriste qui visite Quito, Equateur]; [Análise do perfil sociodemográfico e das motivações doresearch article