GEMA MARIA GOMEZ-CASERO FUENTES2026-01-292026-01-29202310.3727/152599521X163673006956812-s2.0-85152405455https://www.scopus.com/inward/record.uri?eid=2-s2.https://ucocris.uco.es/handle/123456789/36283Business and International ManagementMarketingTourism, Leisure and Hospitality ManagementPREFERENCES AND PERCEIVED VALUE IN MUSICAL EVENTS: GUITAR FESTIVAL OF CÓRDOBA (SPAIN)research article