Country Branding and its effect on the consumer in the global market

JULIA MARGARITA NÚÑEZ TABALES2026-01-292026-01-29201710.5295/cdg.150543kk2-s2.0-85010223987https://www.scopus.com/inward/record.uri?eid=2-s2.https://ucocris.uco.es/handle/123456789/27470Business and International ManagementBusiness, Management and Accounting (miscellaneous)Economics, Econometrics and Finance (miscellaneous)FinanceIndustrial RelationsMarketingOrganizational Behavior and Human Resource ManagementStrategy andCountry Branding and its effect on the consumer in the global marketresearch article