Satisfaction and loyalty in musical festivals. Study based on the level of jazz musical knowledge; [Análisis de la satisfacción y la lealtad en festivales musicales. Un estudio de caso en base al grado de conocimiento del jazz]

GEMA MARIA GOMEZ-CASERO FUENTESTOMAS JESUS LOPEZ-GUZMAN GUZMANMIGUEL JESÚS MEDINA VIRUEL2026-01-292026-01-29202110.5295/CDG.180901MM2-s2.0-85100060450https://www.scopus.com/inward/record.uri?eid=2-s2.https://ucocris.uco.es/handle/123456789/32899Business and International ManagementBusiness, Management and Accounting (miscellaneous)Economics, Econometrics and Finance (miscellaneous)FinanceIndustrial RelationsMarketingOrganizational Behavior and Human Resource ManagementStrategy andSatisfaction and loyalty in musical festivals. Study based on the level of jazz musical knowledge; [Análisis de la satisfacción y la lealtad en festivales musicales. Un estudio de caso en base al grado de conocimiento del jazz]research article