Impact of the perceived risk in influencers' product recommendations on their followers' purchase attitudes and intention

SANDRA MARIA SANCHEZ CAÑIZARESFERNANDO JOSE FUENTES GARCIALUIS JAVIER CABEZA RAMÍREZLUNA MARÍA SANTOS ROLDÁN2026-01-292026-01-29202210.1016/j.techfore.2022.1219972-s2.0-85137026322https://www.scopus.com/inward/record.uri?eid=2-s2.https://ucocris.uco.es/handle/123456789/35341Applied PsychologyBusiness and International ManagementManagement of Technology and InnovationImpact of the perceived risk in influencers' product recommendations on their followers' purchase attitudes and intentionresearch article