SEGMENTATION OF TOURISTS IN CULTURAL EVENTS: THE CASE OF THE INTERNATIONAL CLASSICAL THEATER FESTIVAL OF ALMAGRO

TOMAS JESUS LOPEZ-GUZMAN GUZMANGEMA MARIA GOMEZ-CASERO FUENTES2026-01-292026-01-29202010.3727/152599519X155062598561472-s2.0-85098161070https://www.scopus.com/inward/record.uri?eid=2-s2.https://ucocris.uco.es/handle/123456789/32753Business and International ManagementMarketingTourism, Leisure and Hospitality ManagementSEGMENTATION OF TOURISTS IN CULTURAL EVENTS: THE CASE OF THE INTERNATIONAL CLASSICAL THEATER FESTIVAL OF ALMAGROresearch article