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Publication
How Generation X and Millennials Perceive Influencers’ Recommendations: Perceived Trustworthiness, Product Involvement, and Perceived Risk
Details
How Generation X and Millennials Perceive Influencers’ Recommendations: Perceived Trustworthiness, Product Involvement, and Perceived Risk
ISSN
07181876
Date Issued
2022
Author(s)
MIGUEL GONZALEZ-MOHINO
LUIS JAVIER CABEZA RAMÍREZ
FERNANDO JOSE FUENTES GARCIA
DOI
10.3390/jtaer17040072
Subjects
Business, Management ...
Computer Science Appl...