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CRIS
Publication
Impact of the perceived risk in influencers' product recommendations on their followers' purchase attitudes and intention
Details
Impact of the perceived risk in influencers' product recommendations on their followers' purchase attitudes and intention
ISSN
00401625
Date Issued
2022
Author(s)
SANDRA MARIA SANCHEZ CAÑIZARES
FERNANDO JOSE FUENTES GARCIA
LUIS JAVIER CABEZA RAMÍREZ
LUNA MARÍA SANTOS ROLDÁN
DOI
10.1016/j.techfore.2022.121997
Subjects
Applied Psychology
Business and Internat...
Management of Technol...
