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  4. Segmentation of the spectators attending a festival based on musical preferences
 
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Segmentation of the spectators attending a festival based on musical preferences

ISSN
17582954
Date Issued
2017
Author(s)
TOMAS JESUS LOPEZ-GUZMAN GUZMAN  
GEMA MARIA GOMEZ-CASERO FUENTES  
DOI
10.1108/IJEFM-03-2017-0021
Subjects

Business, Management ...

Tourism, Leisure and ...

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